Welcome To Chardham Yatra With OSR Vacation
“DMC- Destination Management Company”
Nestled among the serene heights of the great Himalayas are four pilgrim-destinations namely Yamunotri, Gangotri, Kedarnath, and Badrinath, collectively known as Char Dham. These pilgrimage centers draw the maximum numbers of pilgrims each year, thus becoming the most important hubs of religious travel in the whole of Northern India. Traditionally, the pilgrimage begins from the West and ends in the East. Thus, the Char Dham Yatra commences from Yamunotri, then proceeding to Gangotri and finally to Kedarnath and Badrinath.
Each of these four sites is devoted to a specific deity. Yamunotri is dedicated to the Goddess Yamuna who goes along the pilgrims to the high altitudes of the picturesque Rawai Valley. It is believed that a bath in the waters of the Yamuna protects the devotee from untimely death. Gangotri is dedicated to the Goddess Ganga. The shrine overlooks the River Bhagirathi, another name of River Ganga – the name having been derived from the myth of the ancient King Bhagirath’s penance that succeeded in bringing her upon the earth from the heaven. Kedarnath is dedicated to Lord Shiva and is also a part of the Panch Kedar. It is the northernmost Jyotirlinga and is close to the source of the holy River Mandakini. Badrinath is dedicated to Lord Vishnu. It is situated on the bank of the River Alaknanda. According to legend, Lord Vishnu meditated here while his consort Lakshmi took the form of a berry (Badri) tree to offer him shade.
Before embarking on this journey, one has to be prepared to experience physical as well as mental hardships on the Himalayan roads. The Char Dham Yatra is one of the quite accessible yet most arduous journeys. The Yatra route in the state is usually bustling with activity, especially during the summer. The scenic beauty of the mountains solemnly provides strength to the pilgrims as they move towards their destination.
Chardham DMC
“A Perfect Pilgrimage Holiday Destination”
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Why is a Relationship with DMC’s So Important for Every Travel Agent?
It is well known that building relationships in business is one of the most crucial steps towards the success. But why is it even more important in the travel industry and how can that relationship help you look like an expert in everything you sell? We took some time to think about this topic in order to emphasize the importance of this relationship for both DMCs and you as travel professionals.
These are 6 main reasons why you should work on a relationship with DMCs:
1) DMCs can get you products that cannot be found online
The business environment changed dramatically over the past couple years and offering something that cannot be found online is giving you a competitive advantage as you are adding that extra value to your clients. It is less important if you escort groups or sending individual clients on FIT basis, it is always important that you can offer that extra value that they cannot find anywhere else. If you know a lot about your clients, share as much information with your local DMC so they can adapt the package to their liking, this way it you will save on time for additional revisions.
2) You have the clients and they have the knowledge, work together as a team to increase your profits
Make sure that you work with DMCs and travel companies who are exclusive to travel agents and only work as a supplier. This way you will protect yourself from losing that client in the future as they will never contact your clients with any promotions. Ask them directly and make sure they confirm this because this is the relationship you want to invest your time into. This way you are sure that combining interests of both of your companies will build into a great future cooperation build on trust and common interests. DMC who is exclusive to travel agents needs you just as much as you need them because you have the clients and they have the local knowledge and together you make a great team.
3) DMCs will make you look like local experts
Having a great relationship with DMCs will only make you look good in front of your clients. More you book with one DMC they will care more about your clients and will more often have the reason to give free upgrades for your clients in form of room upgrades, free excursions etc. Try using one DMC per destination to give yourself credit for future bookings.
4) Ask for help in promotion and learn about the destinations
It is hard to travel to each destination you are sending your clients too but that is a reason why you have your DMCs who can help you promote and sell the destination even if you have never been there. Most of the DMC are willing to teach and train partners to learn more about the destination and their product and with technology that we have today this can be done in form of webinars and e-learning courses. Talk to your DMC and ask what help can you get in order to feel confident when selling the destination.
5) Ask for access to pictures, videos and other promotional materials to maximize your marketing efforts
Yes, most DMC have all this and you can use it free of charge. Our DMC, for example, has over 5000 thousand photos, flyer templates, videos and other promotional materials for agents but very little percentage of agents are using it. Maybe they don’t know about it or never thought about it, but it is here and available. Ask for as much staff as you can because DMCs will do everything to make your marketing easy in order to sell their product.
6) Feel safe while your passengers travel
All DMCs have local offices at the destination. Become friends not only with upper management but also with people who work directly with your travelers on the ground and other agency members. This will help you be up to date with clients travel and they will always keep you updated on how is theri trip going. If they know you and you have good relationships with them, they will probably go out of ther way if needed to please your clients. This is very important, so work on that relationship and you will see the differenc.
